Q&A with… Niklas Buehner


Country: Germany

Profession: Sports Marketing Manager (Running) at PUMA

What did you need to study to get into your line of work? What was it about PUMA that attracted you to work there?

I studied Business Administration with a Major in Marketing and a Minor in International Business at Auburn University. I also ran Track and Cross Country for Auburn University. So being a former athlete myself and having a general passion for sports of any kind, working for a major sports company like PUMA was a natural fit for me

We know you have seen many great moments in athletics, what are your top most memorable moments?

Having watched so much Athletics both in my spare time and professionally, that is definitely a tough one to answer! But one great moment was watching Usain Bolt’s last 100m race in Kingston, Jamaica in 2017. The passion and excitement of the local crowd watching a Global Sports Legend making his final appearance at home was truly incredible.

What excites you most about the future of athletics?

There are so many bright new stars right, like Mondo Duplantis and Karsten Warholm that don’t shy away from facing the best competition and always try to put on a truly special performance whenever they compete. They also combine that with a great, likeable personality, so I feel like Athletics is in a good position for the next few years.

Promotion of women in sport is a really topical issue right now, what is PUMA doing to better support female athletes?

The beauty of athletics as a whole, is that female and male athletes are treated the same way. They compete at the same competitions, get the same media time and exposure. At PUMA Running we follow the same principle. There is no difference in treatment based on gender or ethnicity, it is only about the athlete and their performance.

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